un|frame - brand identity & studio positioning

Printed 'unframe (v.)' definition spread, introducing the identity's core premise

Every event agency in this market runs the same playbook: mood boards, themes, decor. unframe was built on a different premise — that an event without a strategic argument is just decoration.

The identity had to carry that argument before a single space was designed.

un|frame identity system — typography and layout exploration

un|frame identity system — application detail

The system had to hold up outside a style guide — inside a client-facing pitch deck, on Instagram, on a printed booklet.

Three phases structure every engagement: Understand, Argue, Build.

The client approves the argument before a single element is designed.

the argument doesn't stop at the print booklet — it holds even on a wall of raw concrete.

the same rule, three colors, one rationed red, held across a feed instead of a page.

un|frame identity applied across an Instagram feed grid

Case studies

un|frame case study applying the Understand, Argue, Build framework

Credits

Joseph Katsitadze (art direction)
Inga Pirtskhalaishvili (strategy, CEO)
Lasha Kipshidze & Likuna Tsibadze (production, project leads)
unframe.ge
Tbilisi, 2026