CASE STUDY: Echo Chamber
The algorithm doesn't just reflect our world; it redesigns it until the reflection is all we can see.
A self-initiated project responding to the accelerating collapse of shared information reality. The brief was simple and open: visualize what it feels like to live inside a filter bubble - not as data, but as experience. No client. No constraints. A deliberate space to work without compromise.
Echo Chamber is a conceptual poster series exploring how algorithms shape perception, influence belief systems, and quietly redefine reality. In an era where information is filtered, ranked, and repeated, the line between truth and manipulation becomes increasingly fragile.
The series functions as a typographic protest poster in three acts - each piece designed to operate both as a standalone statement and as part of a sequential argument. The final artboards were built for large-format print, where the scale of the text distortions becomes physically confrontational.
The Concept
The Feedback Loop: information is not just delivered; it is distorted and amplified until it becomes a singular, inescapable truth.
The Systemic Glitch: the designs mimic the feeling of a rigid framework breaking under the pressure of human nuance.
Visual Strategy
Kinetic Typography: stretching and repetition simulate the "stretching" of truth.
Redaction & Fragmentation: sliced letterforms and "Denied" markers symbolize the erosion of objective information.
UI/UX Brutalism: system alerts and data logs transform the poster into a lens of observation.
The Artboards
Systemic Fragility, Algorithmic Repetition, and The Panopticon - a progressive breakdown of language, a claustrophobic spiral of text, and an interface-inspired layout reframing the screen as a tool of monitoring.
