LOGOS: Form Follows Brief
Seven briefs. Seven worlds. One consistent question: what does this brand need to become?
Every logo in this collection started the same way - with a brief, a business, and a gap between where a brand was and where it needed to go.
My role wasn't just to make something that looked right. It was to understand what each business was actually trying to say, who they were saying it to, and what visual language would make that message land. A boutique hotel in Kazbegi needs a completely different kind of trust than a Greek fast food brand targeting urban youth.
These seven identities span hospitality, food and beverage, fashion, and media. What connects them isn't a signature style - it's a way of working. I read the brief carefully. I ask what the brand is afraid to be. Then I design toward that answer. All of them began with the same commitment: the aesthetic should serve the strategy, not the other way around.
Kolonaki
A Greek restaurant identity built on the elegance of ancient script, where typography becomes atmosphere.
Greek n' Dirty
Street credibility for a fast food brand that wanted to feel like a wall in Athens, not a menu.
Momatight
Packaging designed to reveal the product through the logo, turning the tulip into a window.
Green Sheep Hotel
A boutique hotel in Kazbegi needed charm without cuteness — the scribbled wool walks that line.
Spinnaker Herb
Nautical signal flags decoded into a label system, where every element earns its place.
AchterDeck
A maritime bar identity distilled into a single compass point that doubles as the brand's opening move.
NTG
Three letters, four colors, one mark that refuses to sit still.
