The Brief — Joseph K.

Section 1 — Company Profile & Core Identity

Official Branding Name *

Core Business: what are your primary products or services? How do you generate revenue? *

The "Why": what is your company's mission statement or core values? Why did you start this business? *

Unique Selling Proposition: what makes you different or better than your competitors? *

Section 2 — Target Audience & Market Position

Demographics: describe your ideal customer (age, gender, location, income level, occupation) *

Psychographics: what do your customers value? What are their pain points, hobbies, or lifestyle preferences? *

Competitor 1 Name

Competitor 1 URL

Competitor 2 Name

Competitor 2 URL

Competitor 3 Name

Competitor 3 URL

What do you like or dislike about their logos/branding?

Market Position *

Budget-friendly option Luxury/premium service Disruptive newcomer

Section 3 — Design Direction & Aesthetics

Logo Style Preferences *

Wordmark / Logotype Lettermark / Monogram Brandmark / Icon Combination Mark Emblem / Badge

e.g. Wordmark: Google — Lettermark: HBO — Brandmark: Apple — Combination: Adidas — Emblem: Starbucks

Visual Inspiration: links to 2–3 existing logos you love, and why

Colour & Imagery Constraints: existing palette to follow? Symbols, shapes, or concepts to avoid?

Section 4 — Application & Deliverables

Primary Use Cases *

Digital Print Merchandise / Apparel Physical

Technical Constraints: specific variations needed? (responsive version, favicon, solid black/white for engraving, etc.)

Section 5 — Budget, Timeline & Stakeholders

Timeline: ideal launch date? Any hard deadlines?

Budget: allocated range for this design phase?

Decision Makers: who has final approval on the designs?

Your Contact Details

Name *

Email *